Launching a new product is a challenge. Hundreds of launch and intro videos are posted daily. You need to find ways to make your video stand out and get the audience to invest more time watching your video than anyone else’s.
Sure, there are a lot of suggestions on how you can generate excitement about your product:
Make it funny
Use specially composed music
Personalize the introduction
In this case, we focus on our storytelling. People want to see the soul of an operation. They want to understand the whys and the whats:
You might recall the words of marketing professor Jonah Berger: “People don’t just share information, they tell stories. But just like the epic tale of the Trojan Horse, stories are vessels that carry things such as morals and lessons. Information travels under the guise of what seems like idle chatter.”
He believes we need to embed our products and ideas in stories that people want to tell. To make our message virally valuable it must be so integral to the narrative that people can’t tell the story without it. Just like we can’t tell the story of gin’s birth not mentioning Gin itself 🙂
Just like we did with Kampgrounds of America, we decided to check out the stats on social media.
It seems that Facebook loves animated videos. In 3 days our video got almost 10K views, that’s hundred times more than the Saint Patrick’s Day post got for 3 months.